ABOUT THE PROGRAM
Reimagining Education Through Creative Thinking.
In a world driven by rapid technological advancements and AI, the ability to think creatively and solve problems innovatively has become more crucial than ever.
We believe that visual communication and hands-on creative thinking are not just tools for artists – they are fundamental skills that enhance learning across all disciplines and prepare individuals for the challenges of tomorrow.
Our approach transforms complex concepts into engaging visual experiences, making learning not just easier, but truly enjoyable.
Through our unique "Challenge First" methodology, learners become "virtual apprentices", tackling real problems and acquiring knowledge through targeted micro-learning sessions. This hands-on approach ensures that every lesson translates into practical skills and lasting understanding.
ABOUT EYEAM CLUB
The Vision and the Creator of EYEAM Club
Promoter & Creator : Shantanu Sheorey started out as a graphic designer after graduating from the J.J. School of Art, Mumbai, moved into commercial photography, and then into producing and directing television commercials — over 1,200 of them across four decades.
Along the way, he worked directly with the leadership of Godrej, Tata Group, Bajaj Auto, Aditya Birla Group, Reliance Telecom, Mahindra, Colgate Palmolive, Nirma, Procter & Gamble, and Hindustan Unilever — not just making their ads, but giving a visual voice to their marketing campaigns.
The campaigns speak for themselves: ThumsUp “Taste the Thunder” with Salman Khan, Vimal Suitings with Viv Richards, Ravi Shastri, and Alan Border, the Garden Vareli campaigns that launched Aishwarya Rai and Madhu Sapre, Coca-Cola with Aamir Khan and Aishwarya Rai, Raymonds, Mango Frooti, Cinthol Soap with Imran Khan and Vinod Khanna and TVS featuring Sachin Tendulkar, Shoaib Akhtar, Brett Lee, and Jason Gillespie. Work that became part of India’s pop culture.
The Conviction Behind Eyeam Club
After four decades in advertising, one conviction took hold: India’s creative talent is enormous but largely dormant — and the hinterland is where it lies, waiting to be awakened. In 2013, Shantanu founded
'The One School Goa' (TOSG) to test that belief.
Eight years of intensive R&D followed. Then he set up Knowmagin Eduverse — ‘Knowledge empowers Imagination’ — and after two more years of program design, created an online platform - Eyeam Club.
Today EYEAM Club, democratizes Creative Skills Education
by making it:
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Accessible to all, with no age restrictions or demographic limitations.
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Affordable and available in regional languages.
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Simple to start, requiring no special equipment or pre-qualifications.
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Open to everyone with a hunger to learn and grow.
Forty years of making things people remember, now channelled into awakening the creative potential of young India.
WHAT'S IN A NAME
The Story Behind the Name - EYEAM Club
EYEAM CLUB was born from the powerful idea that true creativity begins with observation—the art of seeing what others might miss. The name itself carries a beautiful duality: "EYE" represents our fundamental belief that keen observation is the common thread running through all creative disciplines, while "AM" celebrates the individual identity that emerges from this unique way of seeing. Together, "EYEAM" becomes a declaration: "Because of how I see, I am uniquely me."
The vertical oval eye symbol represents the mythical third eye—a gateway to higher consciousness and creativity. By inviting young minds to "Open your third eye to creative thinking," we position creativity not as just another academic subject, but as an awakening.
By choosing 'CLUB' over traditional educational terminology,
we've reimagined learning as an exciting, fun, collaborative journey for our middle school to undergraduate members. Through our challenge-first approach and targeted micro-lessons spanning multiple creative fields, EYEAM CLUB invites young creatives to "Open your third eye to creative thinking" in an environment where learning feels less like education and more like discovery.
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DISCLAIMER
EYEAM Club - Program Disclaimer
Eyeam Club is a supplementary creative exploration program designed to introduce young minds to the expanding world of visual communication and creative industries. This acts as a foundation program for discovering various creative fields and the program is not intended to replace or compete with formal academic curricula prescribed by educational boards or institutions, but rather to complement existing education by providing practical exposure to creative skills not typically covered in depth within traditional academic settings.
Our "Challenge First" approach creates experiential learning opportunities that help students develop practical skills while exploring various creative disciplines. We emphasise that Eyeam Club functions as an introduction to creative possibilities and career pathways, not as a replacement for specialised education or professional certification in any specific creative field. For students wishing to pursue professional careers in any creative discipline introduced through our program, we strongly encourage further specialized education through established academic institutions.
Eyeam Club operates in accordance with educational guidelines and seeks to support the broader educational goals of developing well-rounded individuals prepared for the future economy.
Any certifications or acknowledgments provided through this program should be understood as recognition of participation and engagement rather than professional qualification or accreditation in any specific creative field.